SECTION 4:6 TEST

1. According to Simon Sinek, what do people buy from businesses?
A) What you sell
B) The cheapest product
C) Why you do what you do
D) How long you've been in business

2. What is the foundation of a purpose-driven business?
A) Focusing only on profit
B) Clarifying your mission and values
C) Expanding into as many markets as possible
D) Reducing customer service efforts

3. How has Patagonia attracted loyal customers?
A) By offering the lowest prices
B) By focusing solely on product development
C) By embodying a strong environmental mission and commitment to sustainability
D) By ignoring environmental concerns

4. Why is social responsibility important for attracting top talent, especially Millennials and Gen Z?
A) Younger employees prioritize salary over purpose
B) They are drawn to companies with a clear mission and positive impact
C) They prefer working for traditional companies
D) Employees are not influenced by a company’s social responsibility

5. How has TOMS incorporated social responsibility into its business model?
A) By focusing only on selling high-end products
B) By pioneering the "one-for-one" model, where a product is given to someone in need for every product sold
C) By reducing the quality of products to increase profit
D) By ignoring customer feedback

Answers:

1. C) Why you do what you do
2. B) Clarifying your mission and values
3. C) By embodying a strong environmental mission and commitment to sustainability
4. B) They are drawn to companies with a clear mission and positive impact
5. B) By pioneering the "one-for-one" model, where a product is given to someone in need for every product sold