SECTION 4:5 TEST

1. According to Richard Branson, what is your brand name only as good as?
A) Your marketing budget
B) Your reputation
C) Your business profits
D) Your logo design

2. What is the first step in building a personal brand?
A) Creating a logo
B) Identifying your values, strengths, and what sets you apart
C) Hiring a social media manager
D) Focusing only on product development

3. Why is consistency important in personal branding?
A) It helps reduce the need for engagement
B) It ensures that your messaging is clear and aligned across all platforms
C) It allows you to focus on multiple unrelated topics
D) It eliminates the need for content creation

4. What role does authenticity play in building a personal brand?
A) It is optional in brand-building
B) It helps build trust and fosters deeper connections with your audience
C) It focuses on sharing only successes
D) It is only important in public speaking

5. Why is engagement crucial in personal branding?
A) It replaces the need for content creation
B) It creates a two-way dialogue with your audience, fostering loyalty
C) It allows you to focus solely on marketing
D) It eliminates the need for customer feedback

Answers:

1. B) Your reputation
2. B) Identifying your values, strengths, and what sets you apart
3. B) It ensures that your messaging is clear and aligned across all platforms
4. B) It helps build trust and fosters deeper connections with your audience
5. B) It creates a two-way dialogue with your audience, fostering loyalty